Amouvelle is a quiet play on two words: amour and nouvelle, meaning love and newness. The name reflects what we believe in: affection for the familiar and curiosity for what comes next.
The idea began simply. A small team in the Netherlands started bringing together clothing that felt calm, comfortable, and beautifully made. Pieces you would want to wear every day. We noticed how difficult it was to find clothes that felt both effortless and thoughtful, so Amouvelle became a place to gather them.
Our approach is slow by design. We do not chase seasons or trends. We build around essentials that last beyond them. Each collection is curated from trusted partners who share our respect for quality and responsible production. We choose suppliers carefully, preferring small-scale manufacturing, lower-impact fabrics, and timeless shapes that reduce waste by staying relevant longer.
At the heart of Amouvelle is a belief that fashion should make space, not noise.
It should move with you, feel good against the skin, and tell its story softly through texture and form.
We see clothing as part of daily life, not decoration. The linen that softens with each wash, the cotton shirt that works in every light. These are the quiet details we care about.
Sustainability for us begins with awareness. We avoid overproduction, keep packaging minimal, and work only with suppliers who meet fair working standards. No grand statements, just steady and conscious decisions that add up over time.
Amouvelle remains a small independent brand built on curiosity and care. We create with the hope that simplicity, when done with intention, can feel like its own kind of luxury.
Calm, tactile, and a little poetic. That is the world of Amouvelle.
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Contact information:
Amouvelle is operated by AGN a company registered in The Netherlands. Our trading ID is 86136062.
Address: Nieuwe Kerkstraat 64 B, 3054NK Rotterdam, The Netherlands
Email:Â support@amouvelle.com
Phone:Â +31 6 53 266 739
Customer service hours:
Monday to Friday: 09:00 AM to 06:00 PM (GMT+1)
Saturday and Sunday: 10:00 AM to 05:00 PM (GMT+1)
We aim to reply to your email within 1 business day.